Online Bank Transfer in the Internet
European Payment like Giropay, Sofortüberweisung, iDEAL, eps, ePagado, Przelewy24
Internet Payment via "Online Bank Transfer"
"Online Bank Transfers" are becoming more important for internet-trade. This payment technique is available throughout Europe, among other countries in Germany (Giropay, Sofortüberweisung), Austria (eps, Sofortüberweisung), Switzerland (Sofortüberweisung), the Netherlands (Ideal); Spain (ePagado), and Poland (Przelewy24).
Advantages of Online Bank Transfers
No payment reversals
Secure PIN/TAN [Personal Identification Number / Transaction Number] processing
Advantages of online bank transfers vs:
Classical bank transfers / Payment in advance
How does online bank transfer works
From the merchant's point of view, bank transfer is the securest form of payment. The customer executes a payment order, and two or three business days later the money is credited to the merchant's account. Then the merchant can send his wares, or grant the customer access to the chargeable members' area, since the payment is final, unlike payments via direct debit or credit card.
Normally, the classical bank transfer is used to pay bills. The customer has already received the goods or services, together with a bill to be paid within a few days.
Normal bank transfers are not very practical for internet business. While, in the age of online-banking, the customer can instruct his bank immediately to make a payment, but the actual credit to the merchant's account occurs two or three business days later, and only then is he certain that the payment was executed. For this reason, the classical bank transfer is mostly used in the internet for payment-in-advance. Only when the funds have been received will the wares or services be delivered.
But what customer wants to wait a week or more for his goods in the internet age? By the same token, no e-commerce merchant wants to execute an elaborate creditworthiness check so that he can offer a new customer immediate delivery with a bill. It seems curiously anachronistic, that a payment can be executed in seconds witn PIN and TAN in online-banking, but the booking takes days.
„Online Bank Transfer“ allows immediate booking.
Here is where the "Online Bank Transfer" can help. This is not a classical bank transfer via online-banking, but rather an intermediate application to process the customer's payment with his bank, and notify the merchant immediately when payment is confirmed.
Online Bank Transfers use the PIN/TAN method of online banking, where a transfer form is completed and the payment then released with PIN and TAN. If the customer has selected "Online Bank Transfer" in the internet shop, then an online bank transfer form is created, where the merchant has already entered details of payment recipient, amount and details of payment, and the customer completes the form with his account number and bank reference number.
The bank reference number tells the application which online-banking site in the internet must be contacted and the application opens a link to that site in the background. The customer then logs in to his bank site with his personal PIN and password
and is instructed to authorize the payment with the appropriate TAN. That completes the payment for the customer.
From the customer's point of view, the process is just like normal online banking. The advantage for the merchant is that he is immediately informed of successful completion of the payment. Although the money will not actually be credited to his account until after the ususal two or three day delay, he can already be certain the money is on its way, and send the wares ordered or grant the customer access to members' area in the website.
Online bank transfers can be used wherever rapid delivery of goods or services is desireable. It can be used for classical e-commerce, access to members' areas (singles' contact rooms,) restricted user groups (erotic), as well as for sites that require a positive balance on a virtual account, such as poker- or sports betting. They are not applicable for subscriptions or multiple payments, since the customer must authorize each payment with a TAN.
Credit cards and direct debits compete with online bank transfers, especially for the applications listed above. Online bank transfers are more attractive for the merchant, however, because payment is more certain than with direct debits, and generally less expensive than credit cards. The major advantage for the merchant is guaranteed payment. Although a theoretical possibility exists that a bank could stop a successfully executed online transfer, in practice this can hardly happen. (Probability 1 in a thousand).
The first merchant to offer the online bank transfer in Germany was Stackbox. The first online bank transfers were introduced in Germany in 2002, but the timing was premature. Since December 2002, T-Online has offered online bank transfers for payment in its own shop. But even here the product has not yet been successfully marketed.
The most successful payment methods in Germany currently are Giropay and Sofortüberweisung. Giropay was developed by the Postbank, the Sparkassen (savings banks) and popular banks, and can presently be used by over 17 million online accounts. Sofortüberweisung is a bit wider spread in Germany than Giropay, and is also used in Austria and Switzerland. From 2008 on, it will also be available in Spain, England, and the Netherlands. For merchants, Sofortüberweisung has the advantage on only costing 1% of the amount charged, while Giropay charges 2,4% for the same service.
Anyone selling a product across Europe should offer an online bank transfer solution for as many countries as possible. The service is currently available in Spain (ePagado), Poland (Przelewy24), Austria (eps), and the Netherlands (IDEAL). The last specifically requires a Dutch bank account, and an iDEAL contract with a participating bank.
The use of online bank transfers for internet trade is increasing. Merchants like the security of payment and the very reasonable conditions, depending only on the sales amount. Customers value the rapid processing of their orders from placement to delivery of goods or access to a service.
A summary of the advantages of online bank transfers:
The most important advantages for merchants:
The advantages for the customer are:
Full service from specialists
An online merchant who wants to offer online bank transfers must contact an appropriate "Acquirer" (credit institution that clears credit card payments for merchants). This will be the contact for the business prerequisites and will decide whether the business model in question meets requirements. Usually the "Acquirer" will be the merchant's local in-country bank.
Besides the Acquirer, an additional contract must be concluded with a Payment Servie Provider, who supplies the technical connection between shop and Acquirer.
Online merchants wishing to offer online bank transfers, but without dealing with acquirers and Payment Service Providers directly, can use special service providers such as Pay4. Pay4 has longstanding contacts with most important European Acquirers and takes care of the business relationship with the bank, as well as the payment transfer connection between shop and bank.
This provides international and overseas merchants a chance to offer their customers the appropriate local online bank transfer methods, e.g. in Europe, without making all the necessary contacts themselves, and negotiating, possibly in a foreign language. This allows them to significantly extend their sales reach and thus increase sales in target markets with online bank transfers.
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